6 Digital Storytelling Tips from BuzzFeed and Other Expert Storytellers at Social Media Club NYC

The Power of Digital Storytelling: 6 Tips from Social Media Club NYC

For eight months, the content tracking company BuzzSumo kept an eye on the social shares of more than 100 million articles. It was hoping to answer some questions about what makes content go viral. And in April of this year, it did.

After sorting through all of the data, BuzzSumo identified 10 qualities that were most common in viral content.

Although article length, tone, and format were among these vital characteristics, the one attribute missing from the list was subject matter.

It doesn’t matter whether you write about the economy or something commonly considered “buzzworthy” like entertainment. Everyone has an interesting story waiting to be uncovered.

The challenge is finding the best way to tell that story so your audience wakes up and listens.

Social Media Club NYC recently hosted Rachel Zarrell, reporter and weekend editor with Buzzfeed; Ginny Pulos, founder and president of Ginny Pulos Communications, Inc.; and Marcia Stepanek, president and founder of Brand Stories for a panel on digital storytelling.

During the conversation, they discussed what makes a good story, why visuals are important to storytelling, and much more.

Read on for six tips from that panel. And for more on how to tell a story in the digital age, check out Polina Opelbaum’s transcript of the Social Media Club NYC event on ProfNet Connect.

Social Media Club NYC panel

Social Media Club NYC panel

1. Basics first: Get your audience to care.

“To make something a good story,” said Zarrell, “it needs to make people feel strong emotions.” But how do you tap into your readers’ feelings?

Sometimes, it’s about picking a topic you’re passionate about.

For instance, Zarrell once wrote an article about a pop star’s behavior that she felt wasn’t appropriate for a celebrity. “Over a million people shared that story,” she said. “It really resonated with people. I went into work and wanted people to feel what I did that day. I was passionate about it.”

If it’s not a topic that naturally inspires an emotional response, you can still tell a good story.

Pulos recommended incorporating these five basic elements: Strive to be “brief, true, about a person, engage an emotion, and end on a high point.”  Writing a story in present tense and having it acted out a little bit helps, she added.

2. What’s your story in a nutshell?

“A key element is to get to the ‘so what?’” said Stepanek. “It’s about compelling content and brevity.”

If you’re struggling to wrap your head around a topic, the panelists recommended writing a “nut graf,” a paragraph that captures the story’s who, what, when, where, why, and how. While you may not use that paragraph in your final draft, it will help you get to the heart of the story and uncover its value.

“That is definitely important to a journalist,” said Zarrell. “The way we narrate things around the visuals when telling a story is getting to the thing people care about very quickly, because people don’t want to waste their time.”

The most difficult story for many writers to write is one about themselves.  If your story is a personal one, Pulos shared two exercises to prep your nut graf:

“Exercise One: To explain your story about what you do and who you are, you can ask a friend, colleague, someone you report to/reports to you to send you phrases about what they value for you, like you for, etc.

“Exercise Two: List your triumphs, great stuff, bad stuff; your age at the time; and moral of the story. Many people leave out the moral of the story when doing this exercise, but this is how I have cultivated many different stories with different clients.”

3. Show and (sparingly) tell.

“Our brains are neurologically wired to process visual images faster and more efficiently,” shared Stepanek. “Also it’s the fastest way to get an emotional impact along with information.”

For instance, she explained, if your story is about people, your audience wants to see those people. “It isn’t just about hearing what someone said, but it’s seeing their movement, conversation, etc.,” she said.

Because of this, images are a must-have.

“I won’t write anything that doesn’t have a visual element to it,” Zarrell said. “When I am creating a story, I build it around the visual. If there is a video from a newscast, then I will screen shot pictures from it and build a whole narrative around those pictures. There aren’t always visuals, so BuzzFeed uses a program called Capture that lets you go to a location where something is happening.”

When writing text to support your visuals, Zarrell encouraged restraint. “It is very easy for text to overwhelm an image,” she said. “If the image is powerful, it will speak for itself. If you are trying to explain it, then you are overreaching and it may not be as interesting.”

4. Visuals can help — and if you’re not careful, harm — your credibility.

Another reason photos and graphics are so important, said Stephanek, is that “visuals tend to have more credibility, because it isn’t someone saying something exists, but showing it exists.”

Care needs to be taken, though, that the visuals you select are authentic. There have been a lot of hoaxes this year with images. People spread them without thinking about it,” admitted Zarrell. “BuzzFeed is very careful about debunking everything we get. If it seems like it is too good to be true, it probably is.”

There are a few ways to verify an image’s accuracy. One way Zarrell recommended was Google’s reverse image search; you can find more digital verification tools in our Faster Fact-Checking series.

5. Video is the future.

As the evening wrapped up, Social Media Club’s conversation turned to the future of storytelling.

“YouTube and everybody else is predicting that two years from now 73 percent of everything that goes online will be video,” shared Stephanek. “I think citizen videos will still be very relevant as part of communicating with your news communities and people. But I think in the development of short-form video, video branding, and infographics, we’ll see professionals coming in and redefining it.”

She continued, “Martin Scorsese said in the next couple of years not knowing how to create a video and share that over mobile is going to seem as unusual as people now not knowing how to send an email.”

6. Finally, you gotta have faith.

Fear can squash the best stories. Although storytellers should strive to do their best, there are times when you have to take a chance and trust that your story is good enough.

“You just have to get out there and tell the story,” Pulos reminded attendees. “When people tell a story, there are people that will come up to them and tell them they will never forget the story they heard.”

Working on a story and need an expert source? ProfNet has thousands of folks available to help. Submit a query, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email — all for free! Email profnet@profnet.com if you’d like help getting started.

Amanda Hicken is a media relations manager with PR Newswire for Journalists. Follow her at @ADHicken for tweets about the media, comic books, and her love of Cleveland. This post is based on the transcript and recap of the event, written by ProfNet community services specialist Polina Opelbaum.

Graphic modified from original by Jo Naylor/Flickr; used under CC by 2.0 license. Event photo from Social Media Club NYC/ProfNet.

Reporting the Story Behind the Story: How Journalists Use Long-Form Publishing on LinkedIn

When LinkedIn launched its long-form publishing platform in February, it hoped to give members a place to blog and connect with others through writing.

What’s since transpired is a new level of reporting: Journalists and bloggers are using LinkedIn to supplement their stories. They’re writing the sidebars that never ran in their home publications. They’re deconstructing articles and offering the research that went into each piece. And, they’re sharing what it’s like to work in their newsrooms.

It appears their audience is listening.

How to create a LinkedIn long-form post; screenshot by Amanda Hicken

Screenshot of LinkedIn’s long-form publisher by Amanda Hicken

“Journalism is a fascinating world,” said Leslie Hobbs, head of content and community products PR with LinkedIn. “People want to read what reporters share. LinkedIn users are invested in getting knowledge to help them become better professionals, and journalists are in a great position to reach them.”

Other ways journalists and bloggers use the LinkedIn blogging platform:

  • Republishing articles from their home outlet.
  • Tagging colleagues in their pieces and providing links back to their news site.
  • Giving advice to younger, up and coming reporters.
  • Showcasing freelancer writing ability and range.
  • Testing ideas. (Bloggers and freelancers especially have used long-form publishing to gauge the viability of a story based on comments, likes, and shares. The story then is tweaked before being pitched to an editor.)

The blog also has served well broadcast journalists, who often are limited by time constraints when reporting a lengthy piece.

“Blogging is an interesting way to to expand on the notes that didn’t make the cutting room floor,” Hobbs said. “There’s tons of research that goes into every piece they report, and they go more in-depth than they could have on-air.”

Want to see for yourself? Here are some great examples of how journalists are using LinkedIn long-form publishing:

  • Betty Liu, “In the Loop” anchor at Bloomberg Television, offers a behind-the-scenes sneak peek.
  • Lance Ulanoff, chief correspondent and editor-at-large with Mashable, writes an opinion piece on Mobli’s Yo app.
  • TheStreet’s Herb Greenberg shares perspective on reinventing yourself.
  • Bloomberg reporter Neil Weinberg brings history into current events with analysis on stocks.

LinkedIn continues to roll out its long-form publishing platform to members. Today, 100 million members have access to it. By the end of this year and into 2015, it’ll be available to all 313 million LinkedIn members.

Learn everything you need to know about LinkedIn’s long-form posts — including how to publish one — on the LinkedIn Help Center.

Interested in seeing how journalists and other content creators are using LinkedIn for research and newsgathering? Here are five ways.

Christine Cube is a media relations manager with PR Newswire and freelance writer. She’s absolutely on LinkedIn. Follow her on Twitter @cpcube.

Blog Profiles: Book Blogs

Book Blogs We Love

Book Blogs We Love

Welcome to Blog Profiles! Each week, PR Newswire media relations manager Christine Cube selects an industry or subject and a handful of sites that do a good job with promoting, contributing, and blogging about the space. Do you have a blog that deserves recognition? Tell Christine why on PR Newswire for Bloggers.

I just wrapped my book club book. I didn’t love it.

Maybe it’s my need for closure with books and movies that requires a “good” product to at least have an ending. Any ending will do.

But I find it frustrating when authors leave us with a, “Wow, is that really how it ends? Now what?” Or maybe that’s the point.

101 Books is writer and former English major Robert Bruce’s journey through Time Magazine’s 100 greatest novels.

“I’m going to read all 100 of Time Magazine‘s greatest English-speaking novels since 1923 (plus Ulysses),” Bruce says, on his blog. “I don’t know how long it will take. After all, I’m married, I have 2 little boys, and I like to train for marathons. But hopefully I’ll get through this list before my eyesight goes bad and the interwebs stop working.”

I like this blog first because of its mission. I definitely appreciate a good challenge.

Secondly, I like the content.

A few of my favorite posts include The Nat Turner Story in 5 Minutes, Does an Author’s Personal Life Influence You?, and Some Thoughts on the 27 Remaining Novels.

Follow @robertbruce76 on Twitter.

The Book Wheel belongs to “voracious reader, Law & Order aficionado, serial napper, shark conservationist, and crazy coffee drinker” Allison Hiltz.

This is a pretty deep blog, in terms of content. It carries reviews and information on fiction, nonfiction, political, best-of lists, and blog tips.

I completely identified with the list 12 Signs You are Addicted to Books, which includes several amusing points, including “maintaining a normal sleep schedule is difficult because any given night could turn into a ‘must finish’ night” and “you dread loaning out books because no one will appreciate and care for them like you do. No one.”

Some posts I really enjoyed include The Blind Assassin is Brilliant (Book Review) and Top 13 Books of 2013 (Thanks, Allison. I’ve found a bunch of awesome titles that I will now explore for my next read).

Follow @TheBookWheel on Twitter.

My Life in Books starts with a quote by Thomas Carlyle: “All that mankind has done, thought, gained or been: it is lying as in magic preservation in the pages of books.”

This sets up nicely the blog of Jennine G., from the eastern Ohio border. My Life in Books actually started out as a writing blog called Keep Inspired.

The blog changed in March 2013, when Jennine “realized that between reading and writing, reading is my true love. I could go without writing, but I would never go without reading.”

Notable posts on My Life in Books include Jennine’s Begin the Week with Words series (quotes posted on Sundays). Here’s a recent installment, which includes this poignant reminder from Lysa TerKeurst’s new book The Best Yes: “We have to slow the rhythm of rush in our lives so the best of who we are can emerge.”

I also appreciated Jennine’s review of Juliet’s Nurse and her post, I Can Dream, Can’t I?

Follow @MyLifeinBooks79 on Twitter.

The Deliberate Reader is the blog of Sheila Craig, a librarian by education who once worked as a bookseller. Today, she’s a book addict, mom, and writer.

Craig’s goals for her blog are simple: “To inspire you to make the most of your reading time, however much that is; to share tips and suggestions for finding great books; to review my latest reads, so you can decide if you’d like to read them too; and to engage in discussions on books, the reading life, and life as a reader.”

This is a great site because of the variety of books Craig reads. She enjoys fiction (mostly mysteries and fantasy) and nonfiction (biographies, personal development, and history, to name a few). Craig also enjoys children’s books and looking at cookbooks.

Some of my favorite posts on her site include Eiffel’s Tower, What the Kids are Reading (in October 2014), and 31 Days of Great Nonfiction Reads.

Follow @SheilaRCraig on Twitter.

The Librarian Who Doesn’t Say Shhh! is the book blog of “former school librarian extraordinaire” Tara Anderson.

Let’s start with Anderson’s five favorite books of all time. It’s a good list: Aristotle and Dante Discover the Secrets of the Universe by Benjamin Alire Saenz; The Harry Potter series; 1984 by George Orwell; The Hunger Games trilogy; and The Ruby Oliver quartet by E. Lockhart.

I liked a bunch of reviews on Anderson’s blog.

These include Wintergirls and Afterworlds. I also liked Anderson’s write up of Top 10 Places Books Have Made Me Want to Visit.

Follow @andtara on Twitter.

P.S. Ever wonder how we come up with ideas for our blog profiles? Our handy list of industries and subjects on PR Newswire for Journalists stays top of mind. If you’re a blogger or journalist looking for book news, let us know. We’re happy to customize that feed for you on PR Newswire for Journalists.

Christine Cube is a media relations manager with PR Newswire and freelance writer. She is happy to report her reading list is now overflowing. What to pick first … what to pick first … Follow her @cpcube.

Did You See That Press Release? Teens Flunk Driver Safety, Travelers Rate Their Faves, and More News

With thousands of news releases published each week on PR Newswire for Journalists, no one can possibly keep up with every one of them. Here are some of our favorite releases from the past week that you might have missed.

If you’re not already a registered member of PR Newswire for Journalists, you can register at prnmedia.prnewswire.com.  Customize your profile to get the news releases you want before they make headlines. It’s free and takes only a few moments.

Source: PRNewsFoto/CareerBuilder

Source: PRNewsFoto/CareerBuilder

CareerBuilder & Economic Modeling Specialists Report: Which Job Is Most Unique to Your State?

In the sprawling U.S. economy, the types of jobs that define entire regions are as diverse as the geographies that shape borders and the people who live within them. Simply put, there are some jobs you can only seem to find in certain places.

Using a measurement called location quotient (LQ), CareerBuilder and Economic Modeling Specialists Intl. reveal the occupation that is most unique to each state through 2013. See the full release to learn which job is unique to your state.

Want to make sure you don’t miss releases like this? Sign up for PR Newswire for Journalists and create a free profile to have releases emailed to you about the HR and workforce industry and other topics you cover. Get started now.

American Teens Receive a ‘D’ or ‘F’ for Teen Driving Safety

Teen drivers may think they know everything but they still have a lot to learn about how to drive safely, according to information released by the Foundation for Advancing Alcohol Responsibility (Responsibility.org) at the start of National Teen Driver Safety Week.

A majority of teens, 78 percent, report anticipating that the actions of other drivers will always be the hardest aspect of driving and 65 percent of teen drivers said they sometimes or every time find themselves in situations behind the wheel that they are not prepared for.

This survey was conducted at IKnowEverything Challenge events and tested teen driving safety knowledge among more than 2,000 high school students across the nation. See the full release to learn more about how teenagers drive.

Interested in receiving more automotive and public safety news like this? Sign up for PR Newswire for Journalists and create a free profile to get releases sent to you by email on the topics you cover. Get started now.

Source: PRNewsFoto: Conde Nast

Source: PRNewsFoto/Conde Nast

Conde Nast Traveler Reveals All-New 2014 Readers’ Choice Awards: World’s Best Hotels, Resorts, Cities, Islands, Airlines, and Cruise Lines

Conde Nast Traveler announced on Oct. 20 the results of its 27th annual Readers’ Choice Awards, ranking the best hotels, resorts, cities, islands, airlines, and cruise lines in the world.

More than 76,600 dedicated readers cast votes for 7,721 hotels, 642 cities, 453 cruise ships, and 148 islands, in an average survey time of 16.5 minutes. The result? The 1,182 best travel experiences in the world. See the full release to learn what readers ranked as the best.

Don’t miss other travel and tourism news like this. Sign up for PR Newswire for Journalists and create a free profile to get releases sent to you by email on the topics you cover.  Get started now.

China’s Long Soft Fall: Chinese Economic Growth Seen as 4 Percent in 2020-2025, Preparing for the Downturn

After a generation of unprecedented economic growth, China faces a deep structural slowdown and broad uncertainty in the decade ahead, according to a new series of reports from the Conference Board.

While Chinese leaders have publicly proclaimed a “soft landing” that will usher in a period of growth in the current range of 7 percent to 8 percent for the foreseeable future, The Long Soft Fall in Chinese Growth, published Oct. 20 by the Conference Board, projects a more rapid and significant transition that will downshift China closer to 4 percent growth after 2020. See the full release to learn more about the long-term outlook for China.

Want to make sure you don’t miss releases like this? Sign up for PR Newswire for Journalists and create a free profile to have releases emailed to you about the economy, international affairs and other topics you cover. Get started now.

Source: PRNewsFoto: US Census Bureau

Source: PRNewsFoto: US Census Bureau

Poverty Rate Declines, Number of Poor Unchanged, Based on Supplemental Measure of Poverty

The nation’s poverty rate was 15.5 percent in 2013, down from 16 percent in 2012, according to the supplemental poverty measure released on Oct. 16 by the U.S. Census Bureau. The 2013 rate was higher than the official measure of 14.5 percent, but similarly declined from the corresponding rate in 2012.

Meanwhile, 48.7 million were below the poverty line in 2013 according to the supplemental poverty measure, not statistically different from the number in 2012. In 2013, 45.3 million were poor using the official definition released last month in “Income and Poverty in the United States: 2013.”

These findings are contained in the Census Bureau report “The Supplemental Poverty Measure: 2013,” released with support from the Bureau of Labor Statistics and describing research showing different ways of measuring poverty in the U.S. See the full release to learn more.

Interested in receiving more labor and domestic policy news like this? Sign up for PR Newswire for Journalists and create a free profile to receive releases by email on the topics you cover. Get started now.

Larry Grady is online content manager at PR Newswire for Journalists. He has worked in business media for nearly 30 years and enjoys reality TV and daydreaming about travel and wine.

Grammar Hammer: So, Do Writing Disfluencies Exist?


so-grammar-hammerIn public speaking, you are taught to watch your use of “disfluencies” – as in the crutch words where you um, like, and you know your way through the silence as your brain scrambles to make a point.

Disfluencies can dilute your message and damage your credibility. When speaking to a crowd, ending each point with “you know” or “right” causes the listener to question your expertise on the topic you’ve just finished addressing. So, do they exist in writing? Yes, they do.

I went through an interesting exercise this week. I took a sampling of various things I’ve written — from memos to my team and reports for my boss to posts for Grammar Hammer and casual letters to friends and family – and discovered I have a chronic problem with “so.” I must really like this word since I start a lot of sentences with it.

Why am I doing that? Am I stalling? Am I trying to get your attention?

“So” is often used in these two parts of speech: 

1. As an adverb. For example, “Those dark chocolate dipped shortbread cookies were so good.”

2. As a conjunction to tie together two thoughts. For example,“I drove through a swarm of bees, so my windshield is covered in honey.”

But what you won’t typically find, grammatically, is any reason to start your sentence with the word “so.” So, what are we supposed to do?

The use of “so” seems to be another evolution of modern language. Using “so” at the beginning of a sentence implies that you’ve been meaning to express that particular thought or it implies that a logical conclusion follows. For example, “So, by adding vinegar to baking soda, you can clean your stainless steel sink without scratching it.”

Whether we like it or not, this disfluency (either written or verbal) is now part of the vernacular, so we may as well get used to it.

Have a grammar rule you’d like me to explore? Drop me a line at catherine.spicer@prnewswire.com.

Author Catherine Spicer is a manager of customer content services at PR Newswire. A version of this post originally appeared on Beyond PR

37 Internship Ideas for Journalism Students

For journalism students facing graduation, The Poynter Institute has compiled a list of 37 journalism internships and fellowships

For journalism students facing graduation, Poynter has compiled a list of 37 journalism internships and fellowships (Photo by CODNewsroom/Flickr; used under CC by 2.0)

For many college students, the fall semester is nearing its end and finals are around the corner. But while scoring a good grade on Media Theory 101 is important, internships and other work experiences are becoming more essential.

Because of slimmer resources and fewer training opportunities, a journalism grad needs to be able to hit the ground running in the newsroom.

Internships and fellowships give students that opportunity to make contacts and build their portfolio, increasing their chances in the highly competitive, post-college job market.

Now through January, journalism students will be busy filling out internship applications to land that dream gig.

The Poynter Institute’s Benjamin Mullen has taken some of the legwork out of the process by compiling a list of internships and fellowships from around the country.

The list of 37 opportunities features the need-to-knows for each internship, including application deadline, location, and pay, as well as a link to the internship application.

We’ve selected five from Poynter’s list to highlight, featured for the various locations, media types, and interests they represent. Want to read Poynter’s entire internship list? Click here.

From Poynter.org:

The Boston Globe
Deadline: Nov. 1
Location: Boston
Pay: $700 per week
Description: “Summer interns work as full-time employees for 12 weeks, between Memorial Day and Labor Day. Interns are paid a weekly wage, and shifts vary. An intern supervisor serves as a writing coach and there are weekly meetings with editors and staff members on a range of issues and topics pertaining to journalism.”

The Oregonian
Deadline: Nov. 1
Location: Portland, Ore.
Pay: $440 per week
Description: “Oregonian Media Group offers a 10-week summer intern program for college students who wish to work as multimedia journalists in The Oregonian newsroom. We’re looking for primarily upperclassmen with previous internship experience who want to work in a digital-first environment doing smart stories for readers of OREGONLIVE.COM online and The Oregonian in print. We want critical thinkers, students who have a portfolio that shows ambition and skill across platforms, reporters and photographers who want to make a difference with readers – however those readers find us.
If selected, you will be assigned to a team for the summer, paired with a staff mentor and provided opportunities to learn from experienced journalists through group discussions with other interns.”

Texas Tribune News Apps Internships
Deadline: Nov. 15
Location: Austin, Texas
Pay: $5,000 over 10 weeks
Description: “Are you a journalism student or would-be reporter in another major? Know a little bit about HTML, CSS, JavaScript, and/or Python/Django, and would like to continue to hone your skills? Are you passionate about politics, policy and open government? You should join us. You’ll work directly with news apps developers, reporters and editors in the newsroom. Interns are first-class citizens on our team – in the past, they’ve had the opportunity to not only contribute to high-profile projects but to take the lead on them. You’ll get to create data visualizations and maps, participate in an active and friendly newsroom, play a role in editorial meetings and contribute to a number of different beats. We’re looking for someone passionate about web standards and the little details. Someone willing to show their work. Someone looking to learn. If you’re interested, send your resume and links to previous projects and/or your GitHub account to rmurphy@texastribune.org.”

NPR’s Kroc Fellowship:
Deadline: Dec. 31
Location: NPR headquarters in Washington, D.C., and member station
Pay: $40,000 per year
Description: “The Fellowship is designed to offer exposure to various units at NPR, in both the News and Digital Divisions, and at an NPR Member Station. NPR Kroc Fellows work alongside some of the nation’s most respected reporters, producers and editors and receive regular instruction in writing for radio and on-air performance. The Fellowship begins in August and lasts one year. Fellows receive a stipend of more than $40,000 and benefits, including paid vacation. NPR will provide Kroc Fellows with professional guidance and assist in job placement.”

Associated Press Global News Internship
Deadline: Not settled yet; likely the first week of January
Location: Major cities throughout the world
Pay: Not listed
Description: “The summer 2014 Global News Internship is a paid, highly selective, 12-week individually tailored training program for students who are aspiring cross-format journalists. Interns must have experience and/or training in video and one other format. They will contribute to AP’s text, video, photo and interactive reporting.”

If you know of other journalism and media internships, send Benjamin Mullen an email at bmullin@poynter.org or tweet your suggestions to #POYinternlist.

Evelyn Tipacti is a community relations specialist at ProfNet, a service that connects journalists with expert sources.  She is a former broadcast journalist with years of experience behind the television camera and radio mic.

Members of the media can register for PR Newswire for Journalists to begin using ProfNet and PR Newswire’s other free media tools.

Blog Profiles: Pet Blogs

Pet Blogs

Pet Blogs We Love

Welcome to Blog Profiles! Each week, PR Newswire media relations manager Christine Cube selects an industry or subject and a handful of sites that do a good job with promoting, contributing, and blogging about the space. Do you have a blog that deserves recognition? Tell Christine why on PR Newswire for Bloggers.

It was World Animal Day a couple of weeks ago.

According to the site, World Animal Day began in 1931, during a convention of ecologists in Florence, Italy as a way to highlight the plight of endangered species. Since then, the day is spent remembering and paying tribute to all animals and the people who love and respect them. It’s celebrated on Oct. 4.

So in the spirit of World Animal Day, I give you these fine animal and pet blogs.

The Pet Blog Lady celebrates our pets.

This is a fun site written by pet blog lady Lisa Taron.

Incidentally, I’m a cat person and I found this graphic – Cat Person or Dog Person … Which One Are You? – very amusing.

I like this blog because it features a lot of great information. Blog posts like Protect Your Pets This Fall With a Pool Safety Cover and A Guide to Pet Proofing Your Home – Infographic feature very important tips.

For example, did you know that dogs sweat from their paws to keep cool? That’s in the infographic. I had no idea. It’s a good tip to avoid lengthy walks on hot surfaces at a minimum, if you’re out with your dog.

And, if you’d like to help guest contributor Diane C. Nicholson name her new goat, she’s accepting submissions.

Follow @ThePetBlogLady on Twitter.

For the “love of dog,” we have Dogster.

What immediately caught my eye with Dogster was this post: Meet a Luxury Hotel Owner Helping Abused and Homeless Animals on Mexico’s Coast, which is about California native Janice Chatterton, who founded a rescue group and a shelter in Puerto Vallarta with space for 130 dogs and cats. It’s an incredibly moving piece.

This is a fantastic site. Not only does it feature top stories, there also is a recommended list of the most-commented stories. Some of those fascinating pieces: Should Dogs Wear Halloween Costumes? and Ask a Vet: Should Dogs Exposed to Ebola be Euthanized?

The latter post presents a tough situation, in light of the news surrounding Ebola.

“There has not been sufficient research to rule out the possibility that dogs exposed to the virus could pose a risk to humans,” says Eric Barchas. “As I’m sure you’re aware, Ebola is an incredibly scary disease. Public health officials are acting under a media microscope, and they’re not in any mood to take chances.”

Prefer cats? That’s fine. There’s Catster.

Follow @dogster on Twitter.

BlogPaws is a global community of “pet enthusiasts who write about and support pets via social media.”

This site adds a unique spin to pet blogging, offering tips to bloggers on their craft.

For example, in Harness The Power of Halloween for Your Pet Blog, blogger Robbi Hess talks about inspiration and lists a bunch of topics bloggers could consider to carry content through the month of October.

Some of these Halloween-related topics: Halloween costumes for pets (the good, the bad, the safety issues, and how to make your own pet costumes), the dangers of Halloween for pets (the fear they could escape when you open the door for trick-or-treaters and ways to prevent it, the dangers of Halloween candy), or a do-it-yourself post about a pet bed or shelter for feral cats in the neighborhood.

Other interesting posts on BlogPaws include What is Your Pet Blog’s Social Media ROI? and 7 Ways to Build a Tighter Focus Blog.

Follow @BlogPaws on Twitter.

Not in The Dog House is a site dedicated to dog lovers that was started by blogger Shelly Hawkins in 2003.

“You know what they say about dogs: ‘A dog is a man’s best friend,’” the blog says. “Not In The Dog House is all about how to treat your dog like your best friend.”

Not in The Dog House actually came onto my radar through the contact form on PR Newswire for Bloggers.

I like this site because its message is simple and informative. There are plenty of posts there to keep dog lovers informed about caring for their pet.

Topics include health, behavior, and an age calculator.

Some of my favorite posts include Top 10 Reasons Your Dog Should See Your Vet Every Year and Leaving Your Dog’s Fears at the Door.

Follow @NotInTheDogHous on Twitter.

PetGuide.com covers the whole spectrum of pets with a dog and cat blog, products, pet care and services, insurance, health information, and forums.

Great information tucked away in Dog Tips and Dog Advice.

In the cat blog, readers will find posts like Help Celebrate National #FeralCatDay on Oct. 16 with Jackson Galaxy [Video] and How to Introduce a New Cat to Your Feline Family.

In the dog blog, I found some cool posts like Pups and Coffee Cups: Rescue Dogs While Enjoying Fair-Trade Coffee and 4 Blissful Tips on How to Include a Dog in Your Wedding.

This is just a neat site. There’s something for everyone here.

Follow @PetGuideTweets on Twitter.

P.S. Ever wonder how we come up with ideas for our blog profiles? Our handy list of industries and subjects on PR Newswire for Journalists stays top of mind. If you’re a blogger or journalist looking for animal and pet news, let us know. We’re happy to customize that feed for you on PR Newswire for Journalists.

Christine Cube is a media relations manager with PR Newswire and freelance writer. Her eldest nephew’s recent kitten adoption partially inspired this post, and she can’t wait to meet the new little guy. Follow her @cpcube.